I grew up in a winery in a small village with around 960 inhabitants in the Nahe region, Mandel. Together with Philipp Lehr and the rest of my family, we worked on a new corporate identity for Weingut Baumberger.
We designed a new logo, representing our name and citing the elements of our family's heraldic sign. You see a tree on a mountain, but at the same time, if you turn the logo upside down, it is a wine glass.
The new labels for the wine bottles show four parts of the cadastral plan of Mandel and the surrounding vineyards. A black shape marks the vineyard, where the grapes for each wine have grown. A system of letters and numbers helps the wine-drinking person with good taste to find the right bottle. It works together with our list of wines and prices. Each wine has a number. Riesling Spätlese trocken, Mandeler Schlossberg for example is T4, which stands for number four of the dry white wines.
We grow white and red grapes and we decided to differenciate the bottles by using two colour schemes. A sandy red for our red wines and a shady grey for our white wines. The colours appear in a diagonal on the label. The wines which are distincted by the vineyard's location are decorated with a silver or copper embossing.
We also designed the list of wines, the bill sheets, visit cards and the boxes for the bottles. Take a look at the WEBSITE.